COLLEEN M HALL

The goal of this campaign was to create a corporate advertisement for Panera Bread that encourages families to eat together while staying fully engaged. Corporate advertising is also defined as expressing the corporation’s identity. The visual manifestation of a company’s image is their identity, and companies are able to express their identities through their corporate advertising efforts. This type of advertising is used to sell the corporation itself, not any products or services. It also is used to target a group of constituencies aside from loyal customers.